On Hold Messages - What COULD Happen If You DON'T Use This Marketing Opportunity?

If you have to put any of your callers on hold at any time, what does your caller hear?



Soft background music? Silence? Or a well crafted sales message that promotes your products and services while they wait? If you're not taking full advantage of a message on hold then not only are you missing out on a great marketing opportunity, Telephone Recorders, but you are subjecting your callers to the alternatives of background music or worse SILENCE.



Don't your callers deserve more?



Callers never appreciate the silent, Telephone Recorders, treatment. How does a caller know if their call has been disconnected or abandoned if all they have is silence, Telephone Recorders, on the other end of the line? Your callers won't wait very long before they will hang up, and 30 % of them will never call you back.



A lost call could be a lost sale, and how many businesses can afford to lose any sales these days? Even if you think that your callers aren't on hold for long then remember this: studies have shown that 93% of callers placed on silent hold estimate their on hold time to be longer than it actually is.



If your callers feel they've been left on hold for a long time than by the time you reach them they may not be in the most positive and favorable frame of mind making it harder to make that sale. Even if you don't wish to use the on hold time to market and promote your, Telephone Recorders, products and services, wouldn't it be polite to reassure your caller that assistance is only moments away and that you value their call and their business.



An on hold message can also be used to answer frequently asked questions like general opening and closing times, location of your business premises and directions to find you. An on hold message is an opportunity to speak to your customer directly - you have their undivided attention. Why not take advantage and use this time to inform, educate and entertain your callers. Also consider using a professional voice over artist to record your on hold message. They can deliver your message in a clear and reassuring manner and make your callers time on hold a positive experience.

Alison Pitman
Professional Voiceover Artist. Provider of audio recordings for business including, podcasts, website audio, phone system recordings, training and presentation narrations, corporate video narrations, product tour audio, radio and television commercials and much more.
Please visit my website to hear my demos http://www.thephonevoice.com/
25% off all On hold Message voiceovers throughout July - visit website for details!